Services / Paid Media
About 40% of all media spend is wasted. The main reason for the waste is that marketers can’t get accurate insights from data to measure the impact on sales from advertising. Without the information, they can’t reallocate dollars away from inefficient audiences, advertising formats, creative pieces, and media channels.
We combine traditional media planning techniques with advanced digital tools to uncover behavioral, attitudinal and motivational decision-drivers. This is the base for strategic allocation and sequencing of investment across media channels (programmatic, display, search, social, re-targeting) to ensure the campaigns we run are delivering maximum value for both brand and consumer.
Our growth driven methodology
The first step is about deeply understanding your business and the competitive landscape. We’ll interview internal and external stake holders, uncover industry user behaviour, competition landscape and audit of previous campaigns. This will enable us create informed strategies and plan going forward.
The next phase is about implementing strategies designed to do one thing - grow your bottom line. Campaigns, ad creatives, conversion and revenue tracking setup.
The third phase is all about testing and turning data into insights that improve campaign performance. We A/B test audiences, creative and targeting on a regular basis and take corrective actions to improve your conversion rates.