Influencer Marketing

Influencer marketing has gone mainstream, it’s no surprise that brands want to have an influencer – or many influencers, on their side. And with the volume of sponsored content on social media explode, savvy consumers can easily weed through what feels genuine versus contrived.

While high-profile public figures generate buzz, follower and like counts alone can’t measure the efficacy of an influencer campaign. Too many brands struggle to tie influencer activity back to a direct effect on growth goals, wasting budget that doesn’t bring results. Therefore, instead of chasing the biggest names with the most likes, brands need to identify and connect with people that reflect their brand values.

We’ll help you find the best-fit ambassadors whose content will resonate with your target audience. The right influencer-consumer match wins trust that generates brand loyalty and growth.

We develop unique campaigns specifically tailored to brand narrative and goals. Our approach is both consumer-driven and data-driven, with an eye on industry trends.