Services / Design
You are not a Unilever.
Or a P&G.
You don't have truckloads of money to spend.
And yet. And yet you want to build a brand. It could be a bar of soap, heck, it could be a bar, a brand of clothing, crockery or stationery. It could be anything. It could be you.
Where do you start. How do you get noticed. How do you get people to like you, to buy into you and ultimately buy from you. And keep coming back.
How about you begin at the beginning. Begin with design.
Good design is its own advertising. Good design could be good packaging that makes your product jump out of supermarket shelves. Or, it could simply be a logo that stands for something. Good design is an instagram post from thousands of posts that gets noticed. Good design is the way a font runs across a poster. Good design doesn't sit in a corner, all coy, waiting to be noticed. Good design garners attention. Good design is design that spurns you to action. Good design is not apolitical, good design takes a stand.
One piece of design we are proud of is the black and white packaging we created for Cambay Tiger. In a sea of colour, the Cambay Tiger packaging stood out, loud and clear.
Clearly, good design is that which solves a marketing problem.
The Hillcart Tales is another brand which leads with design. Its packaging, especially the caddy for loose teas is a design that is so good you are unlikely to throw it away after you've emptied its contents. Good design lives on, it is affected by the vagaries of fashion.
Another good example of great design that built a brand is Apple. Design is not decoration or packaging but, in this case, design is the brand.
And yes, good design is clarity of thought. Good design is good communication.